Virtue vs Vice Essay Example | Topics and Well Written Essays - 500 words

Virtue vs Vice - Essay Example ’s freedom itself originated from an act of disobedience and that the ability to be disobedient is the function of courage and true freedom of thought. Therefore, he disputes the belief that obedience is always a virtue and that disobedience is always a vice. Obedience has been favored as a virtue in man. Erich Fromm however sets out to prove that obedience is not actually a virtue, rather it prevents man from being an independent, free human being. Man is obedient because he is too cowardly to go against the established order of things and the norms of society, to be disobedient. While disobedience has always been looked upon as a vice, Fromm questions whether it is in fact so. It was only after Adam and Eve disobeyed that their eyes were opened and they were able to see the world and their role within it. Therefore, while this act of disobedience has been condemned as the original sin and a vice, it was in fact the symbol of man’s liberation. Fromm applauds the prophets and the philosophers who have advocated that man should always doubt and question everything, because it is only by keeping his eyes open that man can see and learn the truth. It is only a strong and self confident person who can have the courage to be disobedien t, because to be so means to go against the established hierarchies that exist in society and to demonstrate his own power of free will thought and action that is against the set and established rules. Through the act of disobedience, man is subservient to his own conscience rather than being subservient to those who want to exploit him and those who want to muzzle the majority in order to enjoy the benefits and resources of the world for themselves. However, Fromm clarifies that he does not advocate disobedience all the time, on the grounds that it is a virtue. Rather, the act of obedience or disobedience will depend upon what or who a person wishes to submit himself to. Fromm states that if a man obeys all the time and never

A new product launch in a 1 higher income country and 1 lower or Essay

A new product launch in a 1 higher income country and 1 lower or middle income country-business - Essay Example An explanation of how each country was eliminated will be given in the report. Throughout the report many different sources have been used to collate the different types of data and external reading surrounding the different types of vehicles which are required for this report. Introduction 1.1 Product Description Montar Vehicles is a fleet of vehicles that will range from 2 door coupes to 4 door saloons, in terms of the vehicles itself it will be fitted with the latest technology to ensure both the driver and the passengers have a luxury traveling experience. Such technology for the driver would include rear and front camera, automatic aid reversing whilst the passenger are able to watch movies in surround sound whilst drinking their preferred beverage ‘ice cold’ from the drinks cooler provided. Executive options can be added for chauffeur driven styles like the hand stitched leather upholstery, wooden oak glazed interior, making it a direct competitor to the existing h igh end luxury car vehicles that are well established. The price range for these vehicles will be between ?100,000- ?350,000 depending on the car chosen, with the lower boundary competing with car brands Mercedes-Benz, BMW & Audi whilst the upper price boundaries will compete with the likes of Bentley, Maybach and Rolls Royce. 1.2 Target Group To appreciate the high-price, high-end range of Montar vehicles, the customer must have a certain sensibility and regard for finer things. The customer will typically belong to the affluent class of society and will have a taste for exclusive, expensive things. He will also understand that driving a certain vehicle bespeaks a lot about a person’s individuality, preferences and personality. The Montar 2 door coupe and the 4 door saloon is a vehicle that would be aimed at the high net worth individuals that have the purchasing power to enjoy such vehicle. The coupe is aimed at the younger members of the affluent class, aged between 18 and 35, who are looking for the classier driving experience. They have great-looking possessions, successful and happening lives and similar social circles to move in. On the other hand, the more prudent saloon is seen more as a chauffeur driven vehicle for the extremely wealthy, senior level professionals and businessmen. The classy exterior would appease their aesthetic sensibilities and the comfortable, first-class interior would allow the passengers to travel in comfort. The target audience comprises of individuals who already own chauffeur driven vehicles like the Rolls Royce Phantom. The positioning will be such that owning a Montar will display the individual’s financial standing and robustness. Along the same lines, industrialists, media moguls and celebrities would be another important target audience of the Montar due to the fact that many people would become aware of the vehicle through the publicity. Domestic and Global Market for Luxury Vehicles UK Market for Luxury Vehicles. With the onset of the global recession in 2007, almost every industry was faced with tighter cash flows and faltering sales figures. The auto industry saw very similar circumstances with key consumers having tighter finances and reluctance to put large amounts of money into buying luxury vehicles. This trend continued well through the next two years. There was a staggering 59% fall in sales from the previous year, which stressed the direness of the recession. Fig: